Bank
Management: Prospective seminar for bankers
Propositions made by
Mathieu Paquerot
(Université de
Gerard Lattes, Oliver
Bruno
(University of Nice,
France);
Olga Onoshko (BSUEL,
The aim is
to make so that the auditors work by team of 5 or 6 persons on several
subjects.
For each
subjects proposed,
·
they
will have to make a work in team
·
give
a report of 6 pages
·
and
make a presentation in front of the other participants (20 minutes)
·
A
debate animated by the teacher will help the participants to improve their
knowledge
·
Classical SWOT analysis
·
Main strategies
·
Each team will present its analysis to the classroom
·
The teacher will help them to clarify some points
·
A discussion with the classroom have to be organized
·
The different kind of bank on the Russian market
·
Their market share
·
Their strategies (national and international)
·
Their market (geographical market, customers, …)
·
Their differentiation tools
·
The teacher can present TCT
·
And its application to strategy
·
The
teacher can present some aspects about innovation in some industries
·
The different kind of innovation
·
Present the 5 latest innovations in your bank
·
Present the benefits of these innovations for :
·
Your bank
·
Your customers
·
You can use the transaction cost approach ( Money,
Time, Risk) to structure your analysis
·
What do you think of these innovations?
·
For each innovation you will give details about :
·
The advantages in terms of transaction costs for
o your bank
o and your
customers
·
you will explain how these innovations can help to
increase your differentiation
·
you will explain what kind of resources you need to
involve in this process
·
you will estimate how the competitors can imitate your
innovation and how you can try to avoid this to append.
·
The teacher will present the theory (Hamel and Prahalad)
·
And it’s implication in strategy analysis
·
Try to identify the resources of your bank (network of
agencies, financial resources, political resources, …)
·
Try to identify and explain the main competences of
your bank
·
A discussion with the classroom is necessary
·
The teacher will present some aspects about
sustainable management
·
Make 3 propositions about sustainable management to
implement in your bank
·
What resources and competences do you need
·
What kind of differentiation can it provide for your
company
·
How do you communicate on this actions to your
customers
·
The teacher will explain the different kind of merger
·
The main motivations of mergers
·
Analyze the latest one and their impact for the sector
and the competitors
·
What are the next mergers in your opinion and why?
·
What could be their impact on your bank?
·
The teacher present the deferent kinds of segmentation
·
Present the segmentation of your customers in your
bank
·
Present the advantages and the limits of this
segmentation
·
Present the different way you use this segmentation in
your bank
·
If you had to improve your segmentation explain what
you would like to change and why
·
The teacher will present the two approaches
·
What kind of approach do you have?
·
Why?
·
What could you improve in this approach?
·
The teacher will explain the principles
·
Apply it to your customers from their birth until
their death
·
The teacher will explain the news services provide to
customers in Europe and
·
Present 3 propositions of new services for your
customers
·
Use the transaction cost approach to present the
advantages for your customers and for the bank
·
The teacher present some aspects about customer
loyalty strategies
·
What does your bank to keep its customers?
·
What is the percentage of customers that quit the bank
in the year?
·
Why do they quit?
·
What are the profile of the customer that quit?
·
What can you do to avoid this? (3 propositions)
·
Make some propositions of Customer loyalty program in
your bank
·
Explain the resources and competencies you need to
involve in the program
·
Explain the effect in terms of differentiation for
your bank
·
Explain the competitive advantages it implies for your
bank
·
Try to identify the cost of this program for your bank
·
The teacher will explain the concepts of CRM
·
The different channels to provide services to
customers
·
The problems of CRM
o Coordination
of the different channels
o Information
system problems
o The
repartition of power in the organization
o The
centralization of information about customers
o (See Mathieu
last article)
·
Identify the different channels used by your bank
·
Identify the role of each channel
·
Identify the 5 main problems your organization has to
face with CRM
·
Propose some solutions to cope with these problems
·
Explain the principles
·
What kind of services do you provides through this
phone platform?
·
What complementarities do you provide between this
phone platform and the bank agencies network?
·
What kind of resources do you need?
·
The teacher will present the main e-banking strategies
in Europe and
·
Define the target
·
Define the competitors
·
Explain your strategy
·
Define the target
·
Define your strategy
·
Define the resources you need
·
Explain the organization and the incentive system for
the employees (if there is one)
·
Analyze your proposition for the customer with the
transaction cost theory
·
Explain the different kind of conflicts with your
customers
·
Explain the strategy of your bank for each kind of
conflict
·
What kind of resources are involved in the process?
·
What kind of competencies do you need from the employees?
·
How do you develop or increase this competencies
·
Identify
·
Analyze
·
What does it means for recruitments in
o 5 years
o 10 years
o 15 years
o 20 years
·
What do you plan to do about it ?
·
Identify the elements of the environment that can
imply some new needs in terms of competences (information technologies,
demography, …)
·
Identify the news needs
·
How can you create or recruit theses new competences
·
Identify
·
Analyze
·
What do you propose to face the three main problems
you have identify